Digital Experience & Growth
Website Redesign
A redesign of an existing website's structure, content, visual design and user experience, based on analytics and user research, while protecting search rankings, conversions and valuable content during the change.
Capability overview
What website redesign involves
Websites become outdated gradually. New services are added to menus, pages accumulate inconsistent designs, messaging no longer reflects the business and visitors struggle to find what they need. A redesign resets the experience, but careless redesigns can lose search traffic, break forms and remove content that customers still rely on.
We begin with evidence: analytics, search console data, heatmaps, user interviews, conversion paths and a content audit. The redesign then improves information architecture, messaging, page templates and calls to action. Search equity is protected through URL mapping, content retention decisions and redirects planned before launch.
The existing platform may be kept if it remains sound, or replaced when the redesign reveals technical limitations, which is handled through our website modernisation service. Stakeholders see progress through clickable prototypes early.
What is included
Redesign workstreams
Performance baseline
Traffic, rankings, conversion rates, top pages and user journeys recorded before changes.
Content audit
Pages classified to keep, improve, merge or remove based on value, accuracy and search performance.
Information architecture
Navigation, page hierarchy and internal linking reorganised around audience tasks.
Visual and UX redesign
Updated design system, page templates and conversion paths aligned with brand and user needs.
SEO migration protection
URL mapping, redirects, metadata, structured data and post-launch monitoring.
How we work
How we deliver website redesign
Research
Quantitative data and user feedback reviewed to understand what works and what fails.
Strategy
Goals, target audiences, key journeys and content priorities agreed.
Prototype
New structure and templates tested with users where possible before full design.
Build and migrate
Redesigned site developed, content updated and redirects implemented.
Post-launch monitoring
Traffic, rankings, crawl errors and conversions tracked closely for several weeks.
Related capabilities
Related capabilities in Website Design & Development
Website Modernization
Rebuilding an ageing website's technical foundations, such as outdated CMS versions, unsupported PHP, jQuery-heavy themes or legacy hosting, onto a secure, fast and maintainable modern stack.
Website Migration
Moving websites between hosting providers, domains, CMS platforms or URL structures without losing content, email configuration, search rankings, analytics history or uptime.
Website Performance Optimization
Making websites load and respond faster by improving Core Web Vitals, server response, images, scripts, fonts, caching and third-party tags, measured with real user data rather than lab scores alone.
Website Accessibility
Accessibility audits and remediation for existing websites against WCAG 2.2 AA, covering keyboard access, screen readers, contrast, forms, media and documents, with guidance for Indian government GIGW requirements.
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Questions & answers
Questions about Website Redesign
Cannot find what you need? Our team responds to technical and commercial questions within one business day.
Ask a questionIt can if URLs, content and internal links change without planning. Redirect mapping, content preservation and technical SEO checks significantly reduce the risk, and temporary fluctuations are monitored after launch.
There is no fixed schedule. Continuous improvement is often better than large redesigns every few years, but major brand, service or usability changes can justify one.
Yes, if it is secure, supported and suitable for editors. Redesign and platform replacement are separate decisions.
Fixed price based on research depth, templates, content work, integrations and migration volume.
Next step
Discuss website redesign with Acmez
Share what you need to change, build, integrate or support. We will map the practical next step.