Digital Experience & Growth
Microsite Development
Focused websites for a product launch, brand campaign, event, annual report, partnership or initiative, designed with a distinct experience while following corporate governance, security and analytics standards.
Capability overview
What microsite development involves
Some stories deserve their own space. A product launch, sustainability initiative, anniversary campaign, annual report or major event may need a distinctive experience that would feel out of place inside the main corporate website. A microsite provides that focus without redesigning the whole web presence.
Microsites often use richer storytelling, interactive elements, video and custom visuals, but they still need governance. We decide domain or subdomain strategy with SEO in mind, apply security and privacy standards, connect analytics to corporate reporting and plan what happens after the campaign ends, including archiving or redirecting content.
Many microsites fail because nobody owns them after launch, so ownership, hosting duration and retirement dates are agreed before development begins. Analytics are connected to the main site's reporting from day one.
What is included
Microsite scope
Campaign experience design
Distinctive design and storytelling that remain recognisably connected to the parent brand.
Interactive content
Timelines, maps, calculators, quizzes, galleries, video experiences or data visualisations where they support the story.
Domain and SEO strategy
Subfolder, subdomain or separate domain choice made based on search, branding and lifecycle needs.
Governance and security
Hosting, SSL, privacy notices, cookie consent, accessibility and content approval aligned with corporate policies.
Lifecycle planning
Post-campaign archive, redirect, content consolidation or shutdown plan agreed in advance.
How we work
How we deliver microsite development
Objective setting
Audience, campaign goals, key messages, launch date and success measures defined.
Concept design
Storyboard, interaction concept and visual direction presented for approval.
Content production
Copy, images, video and data assets prepared with stakeholders.
Build and test
Microsite developed and tested for performance, accessibility and tracking.
Launch and retirement
Launch supported with monitoring, followed later by agreed archive or redirect actions.
Related capabilities
Related capabilities in Website Design & Development
Multi-Language Websites
Websites in several languages, including English, Hindi, regional Indian languages and international languages, with proper URL structures, hreflang, translation workflows, typography and locale-specific content.
Website Redesign
A redesign of an existing website's structure, content, visual design and user experience, based on analytics and user research, while protecting search rankings, conversions and valuable content during the change.
Website Modernization
Rebuilding an ageing website's technical foundations, such as outdated CMS versions, unsupported PHP, jQuery-heavy themes or legacy hosting, onto a secure, fast and maintainable modern stack.
Website Migration
Moving websites between hosting providers, domains, CMS platforms or URL structures without losing content, email configuration, search rankings, analytics history or uptime.
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Questions & answers
Questions about Microsite Development
Cannot find what you need? Our team responds to technical and commercial questions within one business day.
Ask a questionOnly when branding or partnership requirements justify it. A subfolder on the main domain often supports SEO and simplifies governance, while subdomains suit technically separate experiences.
Yes, with focused scope and early content approval. Complex interactive elements and video production require more lead time.
Valuable content can move into the main website, the microsite can be archived, or URLs can redirect to relevant pages to preserve search value.
Fixed price based on page count, interactive features, content production, integrations and hosting duration.
Next step
Discuss microsite development with Acmez
Share what you need to change, build, integrate or support. We will map the practical next step.