AI, Data & Intelligence
Marketing Analytics
Multi-channel marketing attribution, campaign ROI analysis, ad spend optimization and marketing funnel analytics.
Capability overview
What marketing analytics involves
Marketing analytics provides transparent data evaluation of marketing channel effectiveness, campaign ROI and lead generation pipelines. We analyze performance data across search, social, display, email and event marketing.
We build custom multi-touch attribution models, customer acquisition cost (CAC) calculators and marketing performance dashboards.
Our marketing analytics insights help CMOs and marketing directors reallocate ad budgets to highest-performing channels and demonstrate ROI to executive boards.
During the marketing analytics engagement, our specialists work closely with your technical leads to establish tailored operational workflows, automated validation controls and clear deliverables for multi-touch attribution modeling and cac & channel roi analysis. From initial ad & web data integration through to attribution model engineering, we embed continuous telemetry monitoring, structured documentation and risk mitigation rules tailored specifically for your organization's marketing analytics goals and marketing funnel drop-off requirements.
We provide dedicated engineering oversight, automated telemetry tracking and structured technical handovers for multi-touch attribution modeling and cac & channel roi analysis, ensuring long-term operational resilience.
What is included
What the engagement covers
Multi-Touch Attribution Modeling
Evaluating first-touch, last-touch, linear and position-based multi-channel attribution models.
CAC & Channel ROI Analysis
Calculating Customer Acquisition Cost and Return on Ad Spend across all active marketing channels.
Marketing Funnel Drop-Off
Analyzing conversion efficiency from ad impression to landing page, lead form, SQL and closed deal.
Marketing Mix Modeling (MMM)
Applying statistical marketing mix modeling to evaluate top-of-funnel brand spend impact.
How we work
How we deliver marketing analytics
Ad & Web Data Integration
Connecting ad platform APIs, web analytics and CRM lead records into a unified data warehouse.
Attribution Model Engineering
Configuring custom attribution rules to track customer conversion paths across online channels.
CAC & Spend Reconciliation
Reconciling total ad spend against CRM closed revenue to calculate true channel profitability.
Dashboard Building
Creating interactive marketing analytics dashboards in Looker Studio, Power BI or Tableau.
Monthly Advisory Review
Reviewing monthly marketing metrics with leadership to guide ad budget reallocation.
Related capabilities
Related capabilities in Data Science & Advanced Analytics
Operational Analytics
Optimizing internal business operations, supply chain workflows, manufacturing throughput and service delivery using data.
Financial Analytics
Financial forecasting, variance analysis, profitability modeling, working capital analytics and automated financial reporting.
Risk Analytics
Quantitative risk assessment, credit scoring, operational risk modeling and compliance risk analytics for enterprise decision-making.
Behavioural Analytics
Analyzing digital user behavior patterns, feature usage, product engagement loops and user retention metrics.
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Questions & answers
Questions about Marketing Analytics
Cannot find what you need? Our team responds to technical and commercial questions within one business day.
Ask a questionMMM uses statistical regression on aggregate historical data to measure off-line and top-of-funnel brand spend, while attribution tracks online clicks.
Marketing analytics is offered as a fixed-fee setup project or as an ongoing monthly reporting retainer.
Yes, we build long-horizon attribution pipelines that track lead touchpoints across multi-quarter sales cycles.
Next step
Discuss marketing analytics with Acmez
Share what you need to change, build, integrate or support. We will map the practical next step.